Let’s face it, the world is full and the business world is getting more robust as everyone sees entrepreneurship as the way to go. Last year in Kenya alone the businesses registered grew by 58%. This was a result of job cuts, salary cuts, and overall business depression. All these guys have stepped into a space that is already saturated …
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One of the biggest challenges that you would face as a wholesaler, and if you locally manage the product on behalf of a global brand is marketing. Your main goal is to make sure the product moves but you have to do so with little to no marketing. This means that you have to work with a lot of third …
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I must admit I might have gone through life without seeing The Crown. And now that I have watched it, I ask, what would my life have been without watching it. As I watched it, my marketing eye stepped in and I couldn’t help but notice a couple of lessons that I felt could help you approach marketing differently. While …
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