CHALLENGE
CTM has a vision to be in every town in the country by 2050. We needed to make the brand known in order to start driving foot traffic to the store and online.
IDEA
Regular Sale drives twice a year that would build an assosciation of a brand that cares when it hurts the most, Specificly targeting the middle class through digital campaigns and raditional media
RESULTS
“YOY growth on sales by 5-9%
Clear messaging on quality and uniqueness of the product”
